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The Art of Innovation

 

Date of issue : Monday 22nd 2002f April 2002


This is a quarterly virtual magazine for the thinkers and doers of the 21st century.
This magazine is free! You don't have to pay any charges.
Editor: Mario Raich, Ph.D.

1.

Customer Orientation

2.

Knowledge-Based Economy

3.

Becoming Yourself

1.

Customer Orientation

The purpose of each company, independent of size, industry, development stage, age etc. is to develop, to produce and to sell products, services or experiences for a defined market with defined conditions. This has to happen in a way, that real value is created for all key stakeholders. This is the only way a company can fulfill its social and economic mission and have a chance for a sustainable development.
The first step towards customer orientation and professional sales is the understanding by all key stakeholder and especially by the employees and the management of the company how the company does create value. This understanding of the value creation throughout the whole company is the backbone of each company in our turbulent time.


2.

Knowledge-Based Economy

Three international teams of MBA students have spend several days looking at the Knowledge-Based Economy. The papers they have produced give interesting insights how the young generations views this topic.
Read on
- The Corporation in the Evolving Knowledge Economy
- Global Managing in the Knowledge Economy
- The Atmosphere of Management in the Knowledge Economy


3.

Becoming Yourself

The strongest success factor in business are talented people. But they must work on the development of themselves as hard as they work on the development of their business skills.
Based on a series of questions and exercises you will have the possibility to get confronted with yourself, to define your core values, to define your life objectives and to build your life balance sheet.
It is a highly challenging exercise helping to define who you are and what you want in life. It is the discovery of yourself!


The virtual Magazine “Knowledge Economy” is free of charge and has no advertisement.
We invite you to send the Magazine to other people that may be interested in the dialogue between the academic research and the business application.
We use a policy of “Right to copy”. For details look at section 7 “Research” in the issue No.1, January 2000.

 

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