Date of issue : Saturday 31st 2004f January 2004

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London, January 31, 2004

This is a virtual magazine for the thinkers and doers of the 21st century.
This magazine is free!
Editor: Mario Raich, Ph.D.

We continue the transformation of Learnità into an 'Innovation Enabler', creating a network of companies and people representing all core competencies necessary for the creation, the development and the implementation of innovation projects: Business Innovation, Market Intelligence, Finance, Intellectual Property Rights.

Innovation in business is change that creates new value. The range of innovation goes from new ideas and concepts, through new products and services, new processes, new structures and new organization, new business models up to corporate ventures.
Entrepreneurship is a very important human activity. It is certainly the most important one for the progress and development of the society. It is difficult to imagine the rise of the civilization without entrepreneurship.
There is a myriad of definitions and descriptions of entrepreneurship .
The one we are using at Learnità is the following:
Entrepreneurship is a human ability to generate and visualize an opportunity, to take ownership of an opportunity, to attract and to organize the necessary resources and finally to get new things done. Entrepreneurship is based on three core elements:
(A) Capturing Opportunities
(B) Mobilizing Resources
(C) Achieving Results
Corporate Entrepreneurship is deployment of entrepreneurship within an existing organization. The most visible parts of it are: business creativity, corporate innovation, corporate ventures and corporate cooperation.
The individual and the corporate entrepreneurship require very similar skills and practices and usually take the same steps of development . The main difference is the level of risk, the risk tolerance, the availability of resources and the context. The individual entrepreneur has a much higher stake in the venture. That's why it is much more acceptable if he gains much more with a successful venture, than his corporate counterparts.

Drafting a business case forces you to think long and hard about the factors most essential for the business success of your project. It is also the best way to involve other key people you will need for the implementation. It is a sort of a 'dry run' of the whole adventure you are about to begin. But don't forget the business case is also a sales presentation.
We use the business case as basis for the decision about the development of a business plan. Usually the Business Case consists of 7 to 10 PowerPoint slides. Together they should tell a consistent story about the presented opportunity.

Educatis (www.educatis.com) offers a broad range of high quality courses and curricula for global business education on the Internet. This first European virtual university is privately funded, which makes it independent from the expectations of the external investors.
Educatis is developing a truly worldwide network of selected faculty and partner organizations.
The German Programs are already up and running, the English programs will be on-line in four to six weeks time.
Last year EDUCATIS became the first private university in Switzerland. Educatis is based in Altdorf (Uri).

The virtual Magazine “Knowledge Economy” is free of charge and has no advertisement.
We invite you to send the Magazine to other people that may be interested in the dialogue between the academic research and the business application.
We use a policy of “Right to copy”. For details look at section 7 “Research” in the issue No.1, January 2000.